Search Engine Optimisation:

How can I get my website listed on search engines?

SEO, website marketing, website promotion. They are all terms for the same process used to help achieve higher search engine ranking. Higher search rank means that your website is found by more potential customers looking for your product or service. Search engine effectiveness is the single most important indicator of a website's success.

How do new customers find your website?

You have a great website design--functional, attractive, and ready for business. Now it's time to sit back and wait for the increase in sales and profit. Unfortunately, it doesn't work like that - having a website does not mean that potential customers can find it.

If your customers know your exact web address--wonderful! But what about potential customers who are not familiar with your business, but are looking for the very products you sell?

Search engine optimization is the process website developers use in order to gain favourable search engine positioning--generally the "top ten"-- when performing searches for your business or product on Google, Yahoo, or other search engines.

How can you assess your website's performance? Try acting like one of your customers!

Take Your Website on a Search Engine Test Drive

First, try searching for your product geographically by entering your product or service along with your town/city and county/country. If you can be found for your geographic region, congratulations! But don't rest on your laurels! There is an entire state of potential customers, so now try measuring your results for a nationwide search. After assessing your geographic search results, remove the geographic constraints and search for your product or service using various terms to describe them. Here is where you will use the same terms that your customers use when they call your place of business.

Rare is the company that achieves top ten performances for most criteria, but all companies can consistently grow search results over time. If you are not performing well on search engines, it is time for a consultation.

Improving Search Engine Effectiveness Brings Visitors to Your Site

Search engine optimization (SEO) focuses on internal code enhancements and other exterior factors such as back links to gain better search placement. If the original code for your current website is valid, standards based code, SEO and the addition of some functional aspects like a shopping cart or feedback forms may help achieve immediate results. Occasionally, we will suggest website redesign when an existing website is so poorly coded or designed those SEO efforts may prove ineffective.

There are several factors that we take into consideration when deciding if we can effectively optimize a web site. 

Where is your market? Are your customers geographically constrained? Can your business serve the region, or even the world? Geographically defining your market generally allows for faster results.

How competitive is your market?

If you perform a search for your service in Google, you can get an idea about competitiveness by looking at the possible results returned. This number is displayed on the blue horizontal field in the upper half of the page reading, "Results 1-10 of about 1,000,000".

What key phrases or words define your product, service, or market? Sometimes, we must first narrow our search terms to the least competitive or define our market to specific geographic regions.

We'll examine your existing code. Does it validate in W3C--the World Wide Consortium on website design standards and protocols? Good, clean code is an essential first step to search performance.

At WebHedz Media we take the time to understand your business. We will endeavour to get your site as high as possible on all major search engines. Nothing in this life is immediate but with careful planning and wording and construction of your website, you will not be disappointed.

Call us today or use our quick contact form for more information.

If you know what you want and how you want to do it, you can use our more in-depth online quote form.